Part 6 — Pearls, Swine, and the infinity of opinions There were no clubs that had lines down the block for rock bands in 2014. The band had to bring that audience, not the club or promoter. Record label executives weren’t waiting in the wings to woo us. Most industry people we wanted to work […]Read more "Music in the Digital Era: Part 6 — Pearls, Swine, and the infinity of opinions"
Part 5– The “Shallow Money trench” Analogy However impossible it may seem…the reason is, you’re not famous enough. In January 2014, Kaspars and I were debating the validity of the recordings we had just done on a commercial level, and working on our musical connection on stage while Alex was just getting back from traveling […]Read more "Music in the Digital Era: Part 5: The Shallow Money Trench Analogy"
Part 4- The thin line between crazy and genius Everybody needs money in this world/system to do anything. So having a band that you plan on being a business, while at the same time not looking at it like a business, while starving, seems like you’re getting sold your bullshit advice by a used […]Read more "Music in the Digital Era: (Part 4) The thin line between crazy and genius"
Part 3 — Creating the Invisible Monsters- it’s not always about money. When you tell someone you are a musician in a band, some weird encounter will happen. It’s like an automated conversation of not noticing the elephant in the room: the obvious fact you don’t have an instrument in your hands and you aren’t […]Read more "Music in the Digital Era: Part 3– Creating the Invisible Monsters"
Part 1 of 8 – Their greatest crime is feeding you the lies… Every professional musician that I looked up to somehow knew exactly the same principle they told me in the infantry: Know everybody’s job that you can, so you can do […]Read more "Music in the Digital Era (Part one): The echo chamber"